6 budget-friendly strategies to market your beauty salon

You want to promote your beauty salon, but overspending on marketing efforts is a sure-fire way to reduce or even eliminate your profits. Luckily, there are several salon marketing solutions that will still get plenty of customers through the door without breaking the bank. Here are six cost-effective strategies you can try to promote your beauty salon.

1. Send marketing emails

Email marketing is the best of both worlds. It’s cheap, and it’s effective. In fact, email marketing has some of the highest returns on investment (ROI) of any form of marketing. Many businesses see ROI of over 4,200% on email campaigns!

The most cost-effective way to start email marketing is to collect customer email addresses in an Excel spreadsheet and send your marketing emails manually. Of course, sending all those emails takes time, so if you have a little extra marketing budget, it might be worth signing up for an email marketing platform to automate the process and save you some time.

2. Hand out flyers

It’s hard to beat a good old-fashioned paper flyer. They’re very cheap to design, and it’s not difficult to find an inexpensive print shop that can give you high-quality printouts for a decent price.

In fact, if you create stunning beauty flyers using an online template from a website like PosterMyWall, you can design professional-looking flyers in minutes for free! Just browse through the hundreds of templates, choose the one that best fits your beauty salon, fill in your information, and you’re ready to hit the print shop.

Once you have your flyers in hand, post them all over your shop, around the neighborhood, or even hand them out on the street corner. If you really want to maximize your flyers’ marketing power, include a promotion or discount like 10% off a styling if someone comes in with the flyer.

3. Manage your Google My Business page

One of the best ways to drive business to your salon is to show up on search engines. Before going to any business, most people check the internet first for reviews and more information. If you can get your website to show up at the top of the search results, you’ll drive more people to your beauty shop.

If you want to rank high on the search engine results pages, set up a Google My Business profile. Once your My Business page is active, you’ll get a little snippet at the top of relevant search engine results pages that contains all your salon’s important information to make it easy for people to get in touch.

The best part about setting up your Google My Business page is that it’s free! That’s right; it doesn’t cost you anything to sign up and manage your account. When it comes to cost-effective marketing solutions, it’s hard to beat free.

4. Utilize social media

Social media is another great way to connect with your customers and extend your marketing reach on a budget. It might take a bit of effort to come up with the regular content, but it’s absolutely free to sign up for the most marketing-efficient social media platforms:

  • Facebook
  • Instagram
  • TikTok

Social media is especially beneficial for beauty salons because you can post pictures of your most beautiful hair styles! When people see your creations cross their newsfeeds, they won’t be able to resist making an appointment.

Social media is also a great place to post your beauty salon flyers you made to hand out. Instead of taking them to a print shop, just download them to your computer and post them on your various social media channels for free.

5. Share user-generated content

Once you have your free social media accounts set up, keep tabs on your mentions and hashtags to see who’s talking about your salon. If someone posts something flattering about your shop, share it!

Sharing user-generated content is a powerful marketing tactic for three reasons: First, it engages with your audience. Second, it’s authentic because it comes from a real customer and not the business. And third, it doesn’t cost you any money or energy—perfect for beauty salons on a budget.

6. Work with other local businesses

There are probably other businesses in the area that align with your beauty salon. For example, if your beauty salon focuses primarily on hair, the nail salon and the tanning studio down the road likely get customers that would be interested in your services, too. Why not ask them to put a few of your flyers where customers would see them?

Working with other local businesses is a great way to extend your reach to other potential customers in the area. Just make sure you work with other businesses that are relevant to your industry. For example, putting your beauty salon flyers in a sports pub probably won’t get you many customers.

You can also ask other businesses to post your price lists to further entice customers to visit your shop. Just make sure they look good to catch peoples’ eyes! You can also find plenty of price list templates at PosterMyWall to make the design process easy.

Promote your beauty salon without breaking the bank

Marketing is an essential part of business, but that doesn’t mean you have to spend a ton of money. If you want to promote your beauty salon on a budget, use email marketing, hand out flyers, create a Google My Business page, utilize social media, share user-generated content, and work with other local businesses. With all those strategies in place, you’ll be able to keep your salon—and your wallet—full.

Share this article

(Ambassador)

This article features branded content from a third party. Opinions in this article do not reflect the opinions and beliefs of Voyage New York.