For jet setters and travelers worldwide, information is the key to a successful and stress-free experience. But the knowledge one needs before stepping foot in a particular city or country may be challenging to grasp because as helpful as the internet is in providing resources, they might have to navigate through hundreds of articles. Former journalist Lizia Santos is intimate with the frustration that comes with planning family trips, sympathizing with others who are under the same ordeal. And to help travelers plan memorable trips in no time, she established what is now an emerging power platform called City Catt.
City Catt is a tool that leverages the knowledge of local Instagram influencers in assisting people in planning a unique and exciting trip. It is the product of Lizia’s frustrations with the maze of webpages online and the 30 tabs — a tendency that anyone could relate to — that end up getting opened on her laptop as she tries to consolidate the spots to visit, food establishments to try, travel logistics, and more.
Moreover, Lizia Santos has observed that most travel content available on the web is sponsored and may not authentically reflect what is on the ground. People also have to contend with outdated search results and details that are not revised at the same pace that cities change. And these observations, along with her passion for finding the sources of unfabricated information, became the driving force behind the creation of City Catt.
With its vision to rise as a renowned travel brand, City Catt now stands as a family-friendly platform that recruits locals individually, screening, interviewing, testing, and training them before they can serve as advocates of their cities. Called Catts, these locals are guaranteed to be immensely knowledgeable and capable of providing value to travelers by delivering information that the latter would not find themselves on the web.
Furthermore, Catts are grouped into different categories — foodies, family-friendly, touristy, local enthusiasts, night owls, and more — allowing travelers to choose the best fit for them. And hiring one would mean skipping the endless hours of planning since, with their help, anyone can put together an itinerary in a jiffy.
City Catt boasts a collaborative trip planner that lets the user design multiple itineraries and invite friends, family, and Catts to join in with the planning. It also takes pride in its inventory of features intended to facilitate informed decisions, such as a road trip calculator and custom maps that detail not only where families can stay but also the most popular attractions and areas to avoid. In addition, City Catt informs travelers of the high and low travel seasons of every country.
At the very heart of City Catt is the desire to ensure that every person’s need is considered and prioritized and enable them to make travel decisions that will result in unforgettable experiences. And this platform, which is also acknowledged for its cause-oriented endeavors involving assisting families living with autism and reuniting foster siblings, is on track to become a staple companion for individuals and families all over the world.