Golden Arches To be Taken Down to Pave Way to New Label, As McDonald’s Exit Russia

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Photo: Time

Russia is going to see the installment of a new type of restaurant in place of all those former McDonald’s restaurants – a hamburger and two potato fries will stand to replace the Golden Arches, said the local company, announcing it in an advertising campaign about the change before its official reopening on Sunday. 

In May, following over three decades in Russia, McDonald’s Corp announced that they are putting their restaurants on sale to one licensed dealer. In addition, the brand will undergo a rebranding that has yet to be disclosed.

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“The logo depicts the restaurant’s two main symbols: two yellow potato fries and a yellow-orange burger,” stated the press service. “The logo’s green background symbolizes the quality of products and service that guests are used to.” 

The new owner of McDonald’s Russia, Alexander Govor, seeks to reopen all restaurants in two months and conduct an expansion with 1,000 locations from the current 850.

According to Russia’s anti-monopoly service, which supported the buyout, McDonald’s – whose logo is a huge M, best known as the Golden Arches – keeps the right to purchase its Russian restaurants back within 15 years. 

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