The Clout Cloud is gearing up to expand from viral music-related content to the in-demand concert market in the future, post COVID-19 era. Having previously partnered on events with big names such as DaBaby, Lil Baby, and PNB Rock for hip-hop events throughout Virginia, The Clout Cloud is emerging as a major player both online and off. Not only have they partnered with high-caliber artists on in-person shows, but they’ve also very recently promoted with Lil Yatchy’s team on the successful livestream concert, The Night Is Young.
When The Clout Cloud was founded by Ilias Anwar in his college dorm room at Virginia Commonwealth University in late 2017. It was originally intended to be nothing more than a hobby, but the page grew its following quickly as it dedicated itself to providing the latest news on cryptocurrency, sports, and entertainment news relevant to Gen Z. Ilias quickly came to the realization that there was considerably greater engagement in music-related content, and it evolved to become a rap music content and news source. When asked how he would describe the brand’s online presence, Ilias said, “We function similarly to The Shade Room and WorldStar Hip Hop.” The Clout Cloud would later cover several events, including live shows throughout the DC, Maryland, and Virginia areas with their extremely talented team of photographers and videographers. The Clout Cloud’s team has provided media coverage for events with big names such as Rick Ross, Megan Thee Stallion, and Meek Mill among others, in addition to partnering on the concerts mentioned previously. This got their foot in the door in the concert world.
Inspired by the ideal of creating positive experiences in the COVID-19 era, The Cloud Cloud strives to provide an escape from the troubles through enjoyable online events and entertaining social media content for fans of hip-hop music, entertainment news, and internet culture. With extreme dedication to its loyal fanbase, it continues to come up with new ways to expand their reach while catering to the tastes of its current community. The Clout Cloud has taken a big step forward with that, as they are putting on their very own livestream event with Grammy-nominated recording artist and record label executive Pusha T’s Heir Wave Music Group. The event details will be released “very shortly,” according to Chief Operating Officer Joe Ranney, who has helped shape the brand’s real world music industry network. Joe also mentioned that the event will have a “charitable component which we are excited about. Supporting the community is extremely important to us.”
With an expansive digital presence and broad real-life connections, the brand is well-equipped to find success as it continues to grow both on and off the internet. The Cloud Cloud is on its way to fulfilling their goal: becoming the biggest hip-hop music festival platform on the East Coast and bringing people together through music.