NADS wasn’t born in a boardroom. It started with one man, frustrated by the lack of clean, performance-ready underwear. He was training hard, eating right, doing everything “by the book,” yet at just 23 years old, he was diagnosed with low testosterone. That wake-up call sent him down a rabbit hole of research. 

With no options that checked every box—non-toxic, athletic, comfortable—NADS was created. Designed to give men a safer, more supportive foundation, it all starts with the fabric.

Health Before Hype: The Certified Organic Cotton Underwear Commitment

Plenty of brands toss around the term “organic,” but NADS backs it up. Every piece of their organic cotton underwear is crafted using only certified materials that meet the highest standards:

• GOTS-Certified Organic Cotton: Ensures the cotton is grown without harmful pesticides and processed without toxic chemicals.
• OEKO-TEX® Certification: Verifies that the finished product is free from over 100 substances known to harm human health.
• Durable Turkish Cotton: Long-lasting, breathable, and ultra-soft, offering a premium feel that supports athletic and everyday wear.

In a marketplace flooded with greenwashing, NADS brings real transparency to the table. Their commitment to clean comfort isn’t a trend—it’s a standard.

Organic Cotton Boxer Briefs: Addressing a Silent Epidemic With Strength and Style

From infertility to plummeting testosterone levels, men today are facing a silent health crisis. Few realize that everyday essentials, like underwear, could be part of the problem. NADS confronts this issue head-on, offering a line of no fly underwear and men’s cotton boxer briefs that prioritize wellness without sacrificing style.

Their branding is cheeky on purpose. By mixing bold humor with serious intent, NADS opens the door for honest conversations. They make it okay to talk about things like erectile dysfunction and toxins in fabrics. They make it okay to care about your package.

This unique approach earned them a spotlight in The Good Men Project, celebrating the brand’s blend of humor and health-focused development.

Building a Movement, Not Just a Men’s Underwear Brand

NADS isn’t just selling men’s underwear. They’re rallying a community of men who want more from their basics. Biohackers, fitness enthusiasts, and wellness advocates are all tuning in. The brand’s mission-first approach makes it stand out, but it’s the quality that keeps people coming back.

By choosing men’s cotton underwear that puts health first, you’re not just buying a product. You’re making a commitment to your body and your future.

Scaling Without Selling Out

Behind the scenes, NADS has grown strategically and intentionally. They’ve built their operation from the ground up without leaning on institutional funding, crafting strong systems and staying nimble in a capital-heavy space. This slower growth model has allowed them to hold fast to their values.

Rather than chasing trends, NADS focuses on impact. Every decision aligns with their core belief: men deserve better.

Organic Cotton Boxer Briefs: From Disruption to Industry Standard

NADS has big dreams, but they’re staying grounded. The team envisions a future where men’s underwear meets the same health standards as skincare or supplements. They plan to expand their catalog while staying true to their mission.

As they continue their mission, one thing is clear: NADS is more than just organic cotton boxer briefs. They’re starting a new conversation around comfort and health, all with a wink and a whole lot of heart.