By: Smootheeze
Blending up a smoothie is one of the simplest ways to fuel your body with a burst of nutrients. But keeping fresh produce on hand isn’t always easy. It starts with the best intentions: bananas for potassium, spinach for iron, berries for antioxidants. Yet within days, the bananas are browning, the spinach is wilting, and the berries are growing fuzz. It’s a frustrating cycle that Ross and Tess Nelson knew well so they created Smootheeze, a line of silicone freezer trays designed specifically for smoothie lovers who want to waste less, prep smarter, and sip healthier.
Unlike generic silicone molds or clunky plastic containers, Smootheeze is purpose-built for smoothie drinkers: perfect portions, airtight, stackable, and made from premium platinum silicone. There’s even a dedicated tray just for bananas. No more clumps. No more plastic. Just fresh, ready-to-blend ingredients waiting patiently in your freezer. What began as a fix for their own food waste spirals turned into a movement to make healthy living more convenient and more sustainable for everyone.
Smoothie Prep: The Silent Culprit Behind Food Waste
It’s easy to blame takeout or leftovers for food waste, but smoothie prep has quietly become one of the biggest offenders. Why? Because fresh produce has a short shelf life, and health kicks are often short-lived. That Monday energy fades by Thursday. The spinach wilts. The bananas bruise. And the cycle of “I’ll do better next week” begins again.
The USDA estimates that households toss out nearly 30% of the food they buy. In households trying to eat clean, that percentage often skews higher because fresh fruits and veggies are so perishable. Toss in the guilt that comes from wasting food, especially the healthy kind, and smoothie prep can start to feel like a weekly failure instead of a habit to celebrate.
Freezer Chaos and the Myth of “Just Bag It”
In theory, freezing produce should solve all of this. But reality hits when your 6 a.m. self is chiseling apart a mango iceberg or swearing at a clump of bananas fused into one solid block. Even store-bought frozen fruit, with its convenient packaging, often ends up freezer-burned or awkward to measure.
Add to that the guilt of single-use plastics. Those disposable freezer bags add up fast for your wallet, your waste bin, and the planet. That’s where Smootheeze steps in: no more guesswork, no more plastic, no more chipping away at frozen fruit. The trays offer nine pre-measured half-cup cavities, each with an airtight silicone lid. And yes, the banana tray is as glorious as it sounds.
A Problem Solved on the Kitchen Counter
Before it became a business, Smootheeze was just an idea born out of Ross and Tess Nelson’s own kitchen chaos. Jobsbusy lives, and a shared love of smoothies meant their freezer was a war zone of messy bags and mystery lumps. Tess joked about designing something that didn’t drive her crazy from stabbing icy blocks of bananas. Ross took her seriously and let his entrepreneurial spirit kick in.
After months of prototyping and feedback from friends, they realized they weren’t alone. Their Kickstarter campaign struck a chord, and suddenly they weren’t just making trays, they were building a community of people who believed that being healthy shouldn’t mean being wasteful. Today, Smootheeze is a small, family-run company with a big heart, shipping their trays across the U.S., changing smoothie routines one freezer at a time.
The Portion-Control Secret to Actually Sticking With It
Here’s the thing: healthy habits only work if they’re easy to repeat. That’s why Smootheeze customers consistently say the same thing: it just makes everything easier. When your fruits and greens are already washed, chopped, and portioned, there’s zero resistance to blending up something nourishing.
Even better? The trays aren’t just practical, they’re fun. With four color-coded styles (Banana, Berry, Tropical, and Greens), they help families organize their ingredients visually. Some parents even let their kids “build their own tray” for the week, turning smoothie prep into a collaborative, creative activity. That level of simplicity and joy makes wellness feel sustainable instead of stressful.
Sustainability, Without the Preaching
A lot of eco-friendly products demand more from consumers. More money, more time, more effort. Smootheeze flips that script. It doesn’t require you to change your lifestyle. It simply meets you where you are, making the path of least resistance the one that’s better for the planet.
The Nelsons also walk the talk. Smootheeze products are made from FDA-certified platinum silicone, built to last for decades. No phthalates. No BPA. And 5% of profits go to environmental and social causes. It’s a small act of rebellion against disposable culture, and a reminder that sustainability can be as simple as the way you freeze your bananas.
From Banana Failures to Everyday Wins
There’s something deeply satisfying about opening your freezer and seeing a rainbow of smoothie-ready ingredients, neatly portioned and perfectly preserved. It’s the opposite of chaos. It’s control. It’s peace of mind. It’s one small thing going right in a world that feels upside down far too often.
Smootheeze may have started with the humble goal of solving the “banana brick” problem, but what Ross and Tess Nelson have built is something more: a quiet revolution in how we prepare, eat, and waste less. It’s not flashy. It’s not loud. But in homes across the country, it’s making mornings a whole lot smoother. Tired of freezer failures and forgotten fruit? Smootheeze makes smoothie prep a breeze with zero waste, zero plastic, and maximum flavor. Say goodbye to clumpy berries, sad bananas, and messy bags. With perfectly portioned trays that are as fun as they are functional, your morning blend just got an upgrade. Discover the tray that’s changing routines at smootheeze.co.
Published by Jeremy S.
