Dylan Blau is no stranger to transformation. A trailblazer in the digital space, Blau has built his reputation by revolutionizing industries, starting with dog training and now turning his attention to the struggling California wine scene. With an infectious energy and unfiltered authenticity, Dylan isn’t just riding the waves of social media, he’s shaping them.
Blau first made headlines when he became the first dog trainer to stream full-length lessons and group classes live on Facebook, breaking away from traditional norms and ushering in a new era of transparency in pet training. What started as a bold experiment quickly evolved into a powerful movement, amassing billions of views and nearly a million followers across platforms under the handle @WeAreDogTraining. His success lies not just in going viral, but in teaching others how to do the same. His approach blends sales strategy, content psychology, and a raw, documentary-style lens that brings audiences closer to the truth behind the scenes.
Now, Blau is bringing his disruptive style to a new stage: the California wine industry. Recognizing a steep decline in relevance and consumer excitement over the past decade, he’s made it his mission to help wineries reclaim their place in modern culture. “We are no longer in the golden era of wine,” says Blau, “but we could be, if we make one significant change. Social media is the future of wine.”
Through his account @CaliforniaWineList, Blau is putting small, local vineyards in the spotlight, many of which had never before been seen by the younger generations. He believes that the wine industry’s marketing problem isn’t due to lack of product quality but rather a failure to keep up with evolving consumer engagement tactics. While the broader alcohol industry pours billions into flashy marketing campaigns, wine remains behind, relying on outdated methods that fail to capture the modern consumer’s attention.
Blau’s solution is grounded in authentic, emotion-driven storytelling, the same formula that helped his dog training content explode online. His team now consults with restaurants, tea brands, tasting rooms, and vineyards across Monterey County, offering an unconventional but proven system for reigniting visibility and brand relevance.
What sets Dylan apart isn’t just his creative strategies, but his unwavering dedication to helping others succeed. A natural mentor, Blau blends charisma with precision, often drawing comparisons to a younger Gordon Ramsay for his hands-on, honest style. “He’ll walk into your business, identify the problem within 5 minutes, and map out a solution you can act on immediately,” shared one client. “And you’ll be laughing the whole time.”
Despite enduring challenges, from facing cancel culture to navigating online hate, Blau remains unfazed. “Haters are part of the process,” he says. “If you’re not triggering someone, your opinion isn’t strong enough.” That bold perspective has earned him a loyal community of fans who trust him not only for his expertise but for his fearless commitment to showing up authentically, flaws, rants, and all.
Blau’s current focus is teaching businesses and creators the importance of platform mastery, especially as new channels like Twitch and Kick compete for attention. “Omnipresence is great,” he explains, “but until the algorithm decides what you’re going to be known for, you need to experiment and master one or two platforms.” For him that means doubling down on Instagram and YouTube in 2025, platforms that allow for powerful visual storytelling and long-term brand equity.
Ultimately, Blau is much more than a consultant or a content creator, he’s a catalyst for change. His rare combination of streetwise marketing savvy and high-level social media intelligence makes him a force in any room, whether he’s filming behind-the-scenes wine tastings, live music events or helping a restaurant through a total rebrand.
Blau’s mantra is clear: authenticity wins. Whether you’re a local winemaker trying to break through or a small business owner tired of being overlooked, his method proves that real connection drives real growth. And it all starts with posting more content on your social media.
Learn more about his journey and innovative approach to social media at DylanMaxwellBlau.com.
