Men’s footwear has long lived at the intersection of two extremes: style-forward sneakers that look good but wear you down, and performance shoes that prioritize function at the expense of design. Naot’s newest release, the Boost sneaker, arrives with a different point of view, one rooted in longevity, anatomy, and the realities of modern life.
Part of Naot’s new Men’s Momentum Collection, Boost reflects a growing shift in how men are dressing: fewer pieces, worn harder, and expected to perform across workdays, travel days, and everything in between. This isn’t a sneaker built solely for trends or gym floors; it is designed for movement through real life.
At first glance, Boost reads as clean and modern. The mixed-material upper, available in Blue/Brown and Green/Khaki combinations, balances texture and versatility, making it easy to pair with denim, chinos, or relaxed tailoring. It is understated, intentional, and polished without being overly bold.
Like all Naot footwear, the sneaker is built around the brand’s signature anatomically engineered cork and latex footbed. Unlike standard sneaker insoles that may compress and flatten over time, Naot’s footbed supports the natural contours of the foot, stabilizing the heel, supporting the arch, and distributing weight across the sole to help reduce fatigue throughout the day.
“Most people don’t realize how much footwear affects posture and energy,” says Dr. Susan Eisen, a New York–based chiropractor and functional medicine practitioner. “Shoes that support natural gait and alignment may help the body move more efficiently. That matters whether you’re walking five blocks or five miles.”
Boost was created with a clear intention: to support men who are often in motion. Long walks between meetings, airport terminals, and full days that may not allow for outfit changes all demand footwear that can withstand daily use.
The sneaker sits on a lightweight, cushioned sole designed for stability and ease of movement, without the bulk often associated with comfort footwear. It is flexible without feeling flimsy, supportive without feeling rigid, a balance that may work well for all-day wear.
What’s especially notable is Boost’s removable footbed, allowing wearers to replace or refresh the insole over time. This speaks directly to Naot’s philosophy of durability and longevity, designing products intended to last rather than be replaced every season.
Men’s fashion has been quietly evolving. Comfort is no longer a guilty pleasure or a weekend-only priority. As work becomes more fluid and travel becomes more frequent, men are gravitating toward footwear that can meet multiple roles without compromise.
Boost answers that shift. It is not a performance sneaker masquerading as lifestyle, nor a fashion sneaker pretending to be comfortable. It lives confidently in the middle, functional, refined, and built for consistency.
“There’s a misconception that comfort means sacrificing style,” Dr. Eisen notes. “But when shoes are designed properly, it is possible to achieve a balance between comfort and style.”
For Naot, entering the sneaker category isn’t a departure; it’s an evolution. The brand has spent decades refining how footwear can support the body, and Boost applies that knowledge to a silhouette men may already reach for daily.
This isn’t about chasing the sneaker market. It’s about offering an option that aligns with Naot’s core values: thoughtful design, anatomical support, and longevity.
Boost also reflects the brand’s broader commitment to sustainability. By focusing on durable materials, repairability, and replaceable components, Naot encourages a slower, more intentional approach to consumption, especially in a category often driven by disposability.
Boost isn’t meant to be rotated out after a season or saved for special occasions. It’s designed to be worn, broken in, and relied on, day after day.
For men who want a sneaker that looks sharp, feels supportive, and holds up to real use, Boost offers something increasingly rare: confidence that comfort and style can coexist.
In a world that’s constantly accelerating, momentum matters. And with Boost, Naot demonstrates that the right footwear doesn’t just move with you, it supports you every step of the way.
