The millennial population is quickly becoming the next cash cow for today’s luxury brand companies. But it’s surprising how very little of their content has the millennial audience in mind. Companies like CloveNow by Damani Norman are closing that gap by creating advertising opportunities for high-tier companies to reach the incoming generation of millionaires and tycoons.
CloveNow is an inspirational lifestyle company that emphasizes a high-flying lifestyle. It covers everything from luxury, real estate and some of the top brands that the world’s one percent ascribes to most. The company is the brainchild of entrepreneur, investor, and digital real estate influencer Damani Norman, who made a name for himself in the digital advertising realm of real estate investing.
Damani is one of today’s leading experts in digital marketing for real estate and luxury brands. He has worked with some of the biggest brokers, developers, architects, and interior designers to showcase luxurious homes on social media and other online channels. He’s worked with some of the largest companies in other industries as well, including brands like Sony, JP Morgan, Chase, and Apple, to name a few.
Born to a middle-class family, Damani always aspired for more in life. After starting off working four years in the sales corporate world, he knew that he wasn’t cut out for the rat race because it didn’t give him the independence, freedom, and value he was looking for. He would start turning to entrepreneurship and poured his life into understanding the internet marketing’s ins and outs. He would find success ultimately in helping luxury brands leverage social media, videos, and other forms of content to engage with their target audience and increase awareness and brand preference.
Norman’s success in digital advertising for luxury brands would lead to the birth of CloveNow. The company highlights top-level photos and videos of the top-class lifestyle, showing real estate mansions, private jets, fashion, and exotic cars to a millennial audience. “CloveNow aims to help business owners make money by advertising their business,” shares Damani Norman. “Money that people can spend to travel the world, pay off student debt, or simply enable them to have the freedom they’ve always wanted.”
On Instagram, the company features brands like McLaren, Rolls Royce, Golden Concept, IFL Watches, mostly Millennials and Gen-Zers. In a time where the Baby Boomers’ time is coming to a close, luxury brands now turn to the new markets to ensure brand relevance for the many more years to come. Damani has mastered the art of packaging these brands to new markets and creating opportunities for brands to speak to them in a language that resonates effectively. CloveNow brings to the plate real-time consumption drivers that push millennials and even younger audiences to ascribe to luxury brands’ messages. Moreover, Damani hopes that this message would solidify the younger masses’ ambitions and inspire them to reach greater heights in life and achieve a life of luxury and prosperity for themselves and their families.
CloveNow has also created a solid data aggregation system that gives luxury brands a better understanding of how their audiences interact with them on social media and other digital channels. Learn more about Damani Norman by visiting his Instagram profile, Website and LinkedIn.
