In California’s beauty industry, Diana Qeblawi is a standout figure. Leading Qeblawi Cosmetics as its CEO, Diana is reshaping the industry with her array of lipsticks and eye liners and cultivating a narrative of ethical elegance, cultural pride, and unwavering inclusivity.
Blending Heritage and Roots with Beauty
Diana Qeblawi’s entrance into the beauty industry was deeply influenced by her rich heritage, intertwined with the dynamic atmosphere of California. Her journey is a fusion of diverse cultural influences, celebrating beauty in its inclusive form.
Boldly entering the market, Qeblawi Cosmetics, the first Arab-Filipina brand in the beauty sector, is about more than color. “Our brand’s essence is about celebrating diversity and inclusivity through beauty,” Diana notes, underscoring the core values of Qeblawi Cosmetics. With the American beauty industry projected to surge to USD 104 billion by 2028, Qeblawi Cosmetics is pioneering a new approach.
Moreover, Qeblawi Cosmetics stands tall with its cruelty-free, Halal-certified standard. Each product is a piece of Diana’s soul, a tribute to her roots, and a nod to ethical elegance. It’s resonating, loud and clear, especially in the Middle East, where the beauty market is flourishing with a demand for products that are as responsible as they are radiant.
Weaving Authenticity in Beauty Artistry
Diana, with her model-actress finesse, knows the beauty world inside out. “My experience has helped us craft products that emphasize authenticity,” she says. Her leadership has propelled the brand to compete with industry giants, serving over 600,000 customers. ” I’ve always believed in the power of stories and cultural impact,” she states. This personal connection to her heritage drives the brand’s success and diverse product range.
Her commitment to authenticity is embodied in each product’s formulation and presentation. Diana’s attention to detail ensures that each item, from the lush lip plumpers to the vibrant eyeliners, represents her cultural heritage and personal story. The makeup products are artifacts of her journey, blending tradition with modernity.
Crafting a Symphony of Shades and Stories
Moreover, Qeblawi Cosmetics’ product line illustrates Diana’s commitment to blending cultural narratives with modern beauty trends. The range, featuring everything from skin-perfecting foundations to bold, statement lip colors, is carefully curated to reflect the diversity and vibrancy of her heritage. “Each product is a celebration, an invitation to explore the world through beauty,”
This unique approach to product development has garnered a dedicated following, with customers seeking more than just beauty solutions—they’re looking for a connection to the broader narrative Diana weaves through her brand. The CEO’s eyes are fixed on what lies ahead, sharing, “We began with a dream to shake up beauty standards. That dream is only growing stronger.”
Diana’s journey is a story of pride, breaking molds, inspiring a generation to embrace their narratives, and transcending the beauty industry. In her world, makeup is a beauty tool–a brush to paint one’s story, reflecting the diversity of humanity while redefining true beauty.
Published by: Khy Talara
