Entrepreneurship does not respect age nor experience. A glance at the work and success of marketers and business moguls like Logan Simmons and Zach Conley is all it takes to solidify that truth. With the rising success of their digital music marketing agency Volume Digital and the consequent rise of its many artist clients, the marketing and music executive is out to prove that business is an open party and anyone can join in.
By the time Logan Simmons turned fifteen, most kids his age were thinking about dog-ear Snapchat filters, toys, and gaming. But the rising entrepreneur was more concerned about how he could turn those kinds of trends into money-making machines.
“I started my entrepreneurial journey at that phase,” Simmons shares. “I was traveling the country with an uncle of mine making antique toy sales. Essentially, I’d travel and help host ‘toy-buying events,’ where we would buy inventory from locals in cities across America and then list them on eBay.”
That early exposure to the art of arbitrage would open Logan’s eyes to the window of opportunity people had in sales and digital marketing. So he started diving deep into digital strategies and learned all that he could about digital marketing, social media, influencer marketing, and branding. Since then, all that has run through Logan’s veins is entrepreneurship. “I learned the life-changing possibilities of working for yourself and entrepreneurship as a whole, and I never looked back,” he explains.
Fast forward to today, Logan Simmons is part of a marketing firm called Volume Digital, which has helped rising artists like Lil Baby, Lil Durk, Travis Scott, Fetty Wap, Polo G, Famous Dex, Joyner Lucas, and Bryce Vine, to name a few. Volume Digital also currently has ties with some of the most well-known record and label companies in music, such as Atlantic Records, Warner Music Group, Universal Records, Interscope Records, 300 Entertainment, and Sony Music. Logan works alongside Zach Conley, a digital marketing expert who has worked with many of the world’s biggest record labels to sign artists and create a solid social media presence for them using organic strategies.
Volume Digital has been pivotal to many artists’ concurrent successes. The firm has helped its artists reach over 550 million Instagram followers and 300 million Spotify streams. The agency has also played a significant part in creating 800+ Spotify playlists and 3,000 social media campaigns for some of the most notable artists in hip hop, rap, pop, house, and other music categories.
Behind the music marketing agency’s success is the significant input of marketing mavens like Simmons & Conley. Through their leadership and innovative approach, Volume Digital has become a top-of-mind marketing service firm that works on some of the most exciting projects. Simmons maintains that there has never been a better time to be an entrepreneur and marketer. “It has never been easier to start a digital business and be an independent artist,” he shares. “We have great accessibility to reach mass audiences and a customer base compared to any generation before us.”
Today, Logan Simmons looks to the future and is currently developing a cutting-edge self-service marketing technology that applies artificial intelligence to the music branding and social media space. Logan hopes that more young people will enter into entrepreneurship without reservations based on their age.
Learn more about the founders by checking them out and following them via Instagram:
Logan Simmons: https://www.instagram.com/logansimmonsofficial
Zach Conely: https://www.instagram.com/zc2/
You can also visit Volume Digital’s website to see what the Volume team is cooking up next.
