In an industry saturated with talents from different corners of the world, each vying for the spotlight, carving out a niche is no mere feat. Lumi Athena, the sought-after name in the Kruchclub genre, is a perfect example. This emerging artist is storming the internet with electrifying music, captivating listeners with their unique sound and magnetic persona.
Lumi is a young music artist who crafted a new sound and created a new genre named “Krush Club.” Thanks to an unexpected twist of fate during the COVID-19 pandemic, they were led on a journey into the realm of music. They decided to use their free time to delve into gaming and content creation. Lumi eventually discovered their passion for music production. It all began with a $400 PC and a penchant for tapping beats on their desk during class.
The breakthrough in their career came when Lumi started experimenting with AfterEffects and TikTok audios. Their viral edits soon garnered a staggering follower base. Despite a series of challenges like a destroyed PC, Lumi persisted in chasing their passion and created two of the biggest hits of their career: “ICEWHORE” and “SMOKE IT OFF.” These two songs marked the inception of their signature sound, “KRUSH CLUB.” Krush Club, today, is an underground musical genre that infuses different elements from diverse microgenres to create magic for the ears.
For Lumi, the inspiration behind pursuing music as a career came quite unexpectedly. Initially, it was about creating memes and chaotic clips, but with “SMOKE IT OFF” going viral, they realized their potential as an artist and decided to pursue music as a career. Drawing inspiration from artists like Tyler the Creator and Yeat, they focused on building their brand and creating music that resonated with the audience. With hits like “LET ME SEE YA MOVE” and collaborations with artists like EGOISTA, they continue to make waves in the music industry, cementing their status as a promising talent to watch out for.
Beyond their soaring career, each song release comes with its own set of challenges for Lumi. Remaining steadfast and consistent in their efforts has helped them deliver unique tracks and stay true to their vision. Their standout aspect lies in their authenticity and how they connect with the audience on digital platforms. Lumi posts what they like, regardless of trends or expectations, and has gained a loyal fanbase.
With only a few songs released so far, Lumi has already accomplished some of the biggest milestones of their career, including signing with 25/7 Records and meeting collaborators like Cade Clair and Jnhygs. Shooting their first music video in LA has been a surreal experience for them, while accolades like Billboard appearances are significant. However, Lumi believes that their success as an artist lies in their impact on their community and the connections they make along the way.
Going forward, Lumi has bigger goals that reflect their youthful energy and entrepreneurial spirit. At just 18, they consider each year as a lifetime and are focused on perfecting their craft and further scaling their brand. Beyond music, they aim to venture into fashion, turning Lumi Athena into a multi-dimensional creative entity globally.
Lumi Athena shines bright with their infectious beats and unapologetic style in an industry that thrives on fleeting trends. As they continue to evolve as an artist and push boundaries of creative excellence, the world will see “KRUSH CLUB” as a new movement making waves in the realm of music.
Published by: Khy Talara
