There are two types of people in the world: those who lament the unfairness of a situation and those who take proactive steps towards providing a solution that will benefit them and thousands of others. Professional defensive lineman and founder of Dexxy Wear, Dexter Lawrence, is the latter as he sets to launch his clothing brand for the “Big & Tall ” demographic on October 17, 2021, with Pre-orders available now !
Growing up, Dexter Lawrence found his passion for football. As a result, he has played football all his life, including in high school and then college. However, despite being the star of the football field as a high school student, Dexter did not have many clothes because of his big athletic frame, standing at 6’3” and weighing 325 pounds. His tall and big frame was a shopping nightmare as he could not find the right-sized clothing and his local chain store had a minimal “tall and big” section. When he did find something, the clothes were often expensive for a single-income family.
“Being 6’3” and 325 pounds in high school, I could rarely find shirts that were long and loose enough and pants with the length and athletic build of my legs,” he shared.
His background further complicated his wardrobe challenge as he came from a single-parent household with his mother working two jobs to make ends meet for him and his brother with barely enough left for clothing much less big and tall clothing. As a high school student who was frustrated by his inadequate wardrobe, he first got the idea/inspiration to start his clothing line.
Dexter is bringing his brainchild to life, and Dexxy Wear is set to launch on October 17 with preorders available now. It aims to fill the gaps in the market by creating clothes for the tall and big who dread cloth shopping because they cannot find their sizes in chain stores. He stated, “Outside of friends and family, we’re looking to fill the void in the retail space for the big and tall demographic. Of course, we still have something for everyone. But that is the specific audience we are marketing to.”
Dexter’s brand, Dexxy, is passionate about comfort, luxury, and inclusivity. He wants people who shop his brand to feel well-represented and important. So with that in mind, he said that his launch lineup is designed to make people feel good and look good. “We want people to feel good and fun or athletic or whatever makes them feel the best while rocking our clothes.”
In addition to creating clothes for a long-neglected demographic, Dexter also plans to give back to the sporting community by donating percentages of sales proceeds to nationwide youth sports programs. As the company gears up towards its official launch, there is an ongoing massive marketing campaign creating awareness about the brand to give every heavily-built, athletic young person hope, letting them know that they matter and are represented in fashion.
Over the next few years, Dexter has high hopes for his new brand and wants to build a nationwide footprint as the go-to brand for the “Big and Tall” demographic and provide fashion lines for athletes looking for comfortable athletic wear. Additionally, he plans to add the high-fashion niche later, designing big and tall luxury suits for people in and outside the sports industry with big-sized bodies.
Text “dexxy” to 71441 For updates, specials, and discount codes.
Learn more about Dexter Lawrence and his new company Dexxy Wear on the official website.
