Valeriia Timoshova moved to New York at the age of 20. She had no connections or financial resources, but she had a vision. Five years later, that vision has evolved into a successful business, and she has become a powerful advocate for women’s empowerment through dance.
Valeriia’s strategy’s core is her ability to leverage her personal brand. Valeria uses creative, viral content to promote her business, with a combined following of over 1.5 million across TikTok and Instagram. Through humorous, relatable videos, she draws in audiences who see her as a real person, someone they can trust. These videos not only entertain but serve as a gateway to her broader offerings—dance classes, women’s events, and a range of empowering programs designed specifically for women.
Valeriia’s journey began with her love for dance and a background in psychology. Her unique approach blends dance with therapeutic techniques to boost self-esteem and confidence and even help clients cope with mental health challenges. This innovative fusion quickly gained traction, growing her client base to over 1,000 and drawing crowds to her classes.
Understanding the need for a more personalized experience, Valeriia took her business to the next level by opening her own studio: https://thefemmily.com.
By this point, her ability to promote herself online had become instrumental in attracting new clients. The authenticity and relatability she showcases on social media translated into real-world success, with her studio becoming profitable within months. Her audience of millions, who connect with her on a personal level through viral content, has fueled the rapid growth of her business. She can be found on TikTok (@valeriatimoshova and @americanprincessss), Instagram (@valeriatims and the studio’s page @thefemmily).
Valeriia uses her knowledge of building and promoting a personal brand, her dance studio and her services through social media. She use her viral videos to attract a vast audience, effectively converting viewers into clients.
Valeriia’s dance studio offers a unique experience, focusing on more than just dance. It’s a space that prioritizes aesthetics, service, and comfort. Clients are greeted with thoughtful amenities, from free hygiene products to refreshments, ensuring they feel supported and cared for. This attention to detail has set Valeria’s studio apart from competitors and contributed to a rapidly expanding client base, now surpassing 2,000 in just nine months.
The studio’s highly qualified instructors share Valeriia’s commitment to providing personalized attention and creating an intimate, supportive environment. Beyond dance classes, the studio hosts community-building events where women can connect, share, and grow together.
Valeriia’s business model isn’t just about providing a high-quality service; it’s about building a community. The personal connection she fosters with her audience through her social media channels seamlessly transitions into her studio, creating a loyal and engaged clientele. This blend of personal branding and business acumen has allowed her to expand her influence beyond New York with online programs and a second studio set to open in Miami.
Looking to the future, Valeriia aims to grow her studio network and further develop her online offerings. She also plans to speak at women’s events, continuing her mission to empower women through dance, self-expression, and financial independence.
Valeriia’s story is a testament to the power of personal branding and creative content in building a business. Her ability to connect with her audience and translate that into a thriving enterprise makes her a standout entrepreneur and a force in her field.
Published by: Nelly Chavez
