By: Evelyn Caroline, Levitate Media Solutions
Evan Rutchick, CEO of LocalFactor Group, believes the current social media landscape is a walled garden, limiting brands’ reach and ROI. Despite significant investments in content creation, brands struggle to connect with their audience due to declining organic reach and the short lifespan of posts.
Attention+, a groundbreaking tool developed by LocalFactor Group, offers a solution. By repurposing existing vertical video assets from platforms like Instagram, TikTok, and Facebook, Attention+ extends the life and reach of these videos beyond their original confines. This innovative approach enables brands to maximize the return on their video investments while breaking free from the limitations of social media platforms.
“Attention+ is a game-changer,” says Rutchick. “It empowers brands to create engaging cross-screen ads effortlessly, capturing audiences across mobile, Connected TV, and DOOH. By extending viewer engagement and delivering targeted messages, we’re helping brands build stronger connections with their customers.”
One of Attention+’s key strengths lies in its speed-to-market capabilities. Brands can rapidly create and deploy compelling ads, ensuring their messages resonate with the right audience at the right time. Rutchick highlights a beer brand’s successful campaign, where Attention+ was used to target heavy baseball viewers with team-specific content, driving engagement and brand recall.
Beyond ad creation, Attention+ offers a seamless user experience. Dynamically selected video snippets in display ads entice users to explore full-screen story pages, where they can engage deeply with the content and take desired actions. This immersive format drives meaningful interactions and boosts brand awareness.
Rutchick emphasizes the importance of data-driven insights. Attention+ provides detailed reporting, shifting the focus from traditional click-through rates to time spent with the brand. By analyzing performance in real-time, brands can optimize campaigns for maximum impact.
As part of the LFG Performance Engine, Attention+ is continually evolving. LocalFactor Group is committed to enhancing the platform’s creative decision-making and optimization capabilities to deliver even better results for clients.
“In today’s competitive market, brands need to do more with less,” says Rutchick. “Attention+ is the answer. By unlocking the full potential of video content, we’re helping brands break free from the limitations of walled gardens and achieve extraordinary results.”
With Attention+, LocalFactor Group is leading the charge in transforming the video advertising landscape, empowering brands to connect with their audience on a deeper level and drive meaningful business growth.
Published by: Nelly Chavez
