Expanding across a rural, mountainous landscape, South Central, Pennsylvania may be historic, but Lorrie Feeser, Professional Esthetician, certainly is not living in the past – and she wants your first step into her business, So Fresh Spa, to take you away from the countryside, welcoming you into a tropical experience that transports you to an oasis of relaxation and rejuvenation.
With experience from 2005, Feeser has paved a rewarding path as an esthetician, collecting knowledge along her career’s journey working in different day spas. At 39 years old, she knew it was time to start her own business. After putting in the hours to master her skills, she took her expertise and leaped for her dreams of making an accessible and enjoyable wellness spa near Greencastle, PA. Driven by her passion for skincare and a desire to create a haven for relaxation and rejuvenation, she meticulously planned every aspect of her spa, from the soothing décor to the carefully curated selection of treatments.
It was important to Feeser that So Fresh Spa provides an escape from small-town life. This skincare innovator used her secret love for designing and created a relaxing, bohemian-style space to enhance experiences, even if it is just for an hour or two a month. From the time one steps through So Fresh Spa’s door, Feeser hopes to appeal to all of her clients’ senses, surrounding them with beautiful decor and the scent of soothing essential oils that prepare them for the relaxing experience they deserve. As they settle into plush chairs and feel the soft, ambient music wash over them, it becomes evident that So Fresh Spa is more than just a place for skincare—it’s a sanctuary for rejuvenation and self-care.
Despite Feeser’s intimate knowledge of cultivating the spa experience, establishing her business was no small feat. Acknowledging she had to make some tough decisions, she realized the need to educate herself on how to run a business while being a fantastic esthetician. With the same commitment and dedication she brought to her guests, Feeser took the time to learn business development strategies and work on personal growth, both of which have been game changers for her.
In June of 2023, Feeser attended an intense boot camp for a week called The Blox that helped her grow as an entrepreneur. She admits that stepping out of her comfort zone can be challenging, but she is thankful she did. Through the long hours and hard work, she wouldn’t trade her journey of turning her dream into a rejuvenating reality.
For almost six years, So Fresh Spa has been generating success with its tasty combination of fun and facials and has been nominated twice by the county as the “Best Day Spa,” helping to prove why Feeser is the go-to esthetician in her community. This year is about growth for So Fresh Spa. Feeser is laser-focused on becoming a holistically healthy day spa, fixing the gaps, and ensuring the sustainability of success for So Fresh Spa. While her business offers respite from small-town life, she dreams of creating a skincare line for the worldly travelers who cross her path.
Feeser is an esthetician at heart, who knows she was also made to be an entrepreneur after her remarkable success with So Fresh Spa. She now passionately talks with younger generations interested in entrepreneurship and becoming an esthetician. In 2022 and 2023, she enthusiastically spoke at her local high school about “Entrepreneur Day” and engaged with estheticians going through one of the local trade schools. Feeser fervently encourages others to discover what inspires them and dive straight into their future endeavors with unwavering determination.
Published By: Aize Perez
