Kaila Methven, the renowned lingerie designer, entrepreneur, and activist is pleased to announce the launch of her latest venture—couture-inspired lingerie and partywear line in collaboration with EDM.com.
After the year that was 2020 and with COVID restrictions easing across the US, there is no more of a perfect time to finally bring the highly anticipated collection to life. The world is itching to get back outside and experience life again and after a year of wearing sweatsuits. It’s almost like a rebirth—the new normal where people want to dress up and feel inspired again.
The EDM meets couture collection consists of a range of colorful bras, panties, dresses, and jackets with the focus on dressing up and having fun with your look post-lockdown. Mix and match styles make getting dressed up easy, and each new drop will complement the previous, so you can continually update your new wardrobe staples.
Having trained as a fashion designer in Paris, Methven’s goal is to bring her couture knowledge and design sensibility to the mainstream. Especially after this last year, where the pandemic completely disrupted people’s livelihoods, she is offering couture-inspired fashion at affordable prices. The entrepreneur is flipping the idea of couture on its head and, for once, making it feel inclusive and community-driven. Ultimately, she wants to spread positivity and joy through her clothing and for people to be able to not only afford the pieces but cherish them for years to come.
Methven noted, “It’s important to me that my clothing is attainable. I want everyone to feel like a Hollywood star when they wear my dresses or lingerie, but that doesn’t have to break the bank! We worked very closely with our manufacturers to create impeccable styles with a fabulous fit and fabrications at a budget that everyone can afford. It’s time to celebrate life—Madame Special K style!”
This exciting launch is set to go live exclusively at www.madamespecialk.com on May 10th, 2021.
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