There is no question that podcasting has taken over the world of media. According to The Verge, podcasting will be a $4 billion industry by 2024. Audio media is having a significant resurgence, and people are tapping into their creativity and desire to inspire, educate, and entertain through their own podcast shows. As of this year, there are over 2.4 million podcasts. As the industry continues to grow, standing out with one’s own show can be a formidable challenge.
Ginni Saraswati, the founder of Ginni Media, is familiar with how to craft a dynamic podcast that people will want to tune into again and again. She has dedicated her career to podcasting and helps others craft well-produced, interesting podcasts that rise to the top of most-streamed lists. Founded in December of 2017, Ginni Media’s goal was to elevate new, offbeat voices in the podcast world. “Everyone is capable of big ideas,” says Saraswati, “but not everyone has the resources to set their plans in motion.”
From Radio Personality to Podcast Queen
Saraswati cut her media teeth in radio. Finding her voice hosting a variety of morning and drive time programs on Melbourne’s Joy 94.9 FM, she began podcasting as a side gig. Soon, she found an overwhelming desire for freedom in her work that pushed her towards podcasting her life’s work. After starting Ginni Media, a full-service podcast production company that offers podcasters of every level a start-to-finish solution on how to launch and create a successful podcast.
Ginni Media offers a way for people with great ideas to accelerate their podcasts, gain access to stellar audio production, copywriting, video production, graphic design, and scriptwriting. Many people have ideas of what would make a great podcast but have no idea where to start. Saraswati wanted to build the roadmap of ease, to allow clients to stay in their zone of genius which is to have a conversation around the subject matter and for those creatives who just needed a nudge in the right direction. “Launching a new project, like a podcast, has more of a chance of success when you have support,” Saraswati explains.
The Future of Podcasting
By fostering a way for podcasters to begin shows that attract robust listenerships and bring interesting and exciting ideas to the table, Saraswati and her all-remote team at Ginni Media are helping create the future of podcasting.
Saraswati learned by doing, and the missteps or questions that cropped up as she was developing her own podcast, The Ginni Show, was what helped launch Ginni Media as a company. “From a production standpoint, some of the obstacles I experienced were that I didn’t have the production support that I needed. I was working a full-time shift work job, in a long-distance relationship at the time, and my podcast was a side hustle,” she explains, “A lot of my time was used up, and I didn’t know how I was going to promote the podcast! So, I asked myself, “What does a podcaster need to launch and stay on a consistent schedule to release content?” Funnily enough, that became the blueprint for the company I’ve created now.”
This year, the number of podcast listeners is expected to rise by 15%, hitting nearly 400 million listeners worldwide. Podcasts and their listeners are not going anywhere any time soon. The wide variety of subjects that are waiting to be tackled leaves the industry with more room to grow.
With her team at Ginni Media, Saraswati fully intends to be there as a support podcasters continue to ride the wave of popularity. “ I look at what I value – as a podcaster and a founder of a company. I value freedom, joy and fun, adventure, community, and growth,” says Saraswati, “I know that at Ginni Media, we’re walking the talk and intend on serving our clients to build a platform, media company and deeper connection to their existing and future customers.”